Guide: Creating a Profit Making Menu

5TIPSCOVER

 

By John Wood,
Michelin Starred Chef

In this guide, John shares his tried and tested ways to make more money from menus.

He achieved 77% GP margin whilst serving 250 covers with 9 chefs by attentively practicing:

  • Menu engineering
  • Product cross-utilisation
  • By-product utilisation
  • Menu psychology
  • Supplier management